Apps on the Google Play Store can be deactivated or removed for various reasons. Google has guidelines and policies that developers must follow to maintain their apps on the platform. Some of the common reasons for deactivation or removal of apps from the Google Play Store include:
1. Violation of Google Play Policies: If an app violates Google's Play Store policies, it may be removed. These policies cover various aspects, including content, functionality, privacy, and security. Violations can lead to deactivation.
2. Malware or Security Vulnerabilities: Apps found to contain malware or pose a security risk to users may be removed to protect users' safety and data.
3. Inappropriate Content: Apps with inappropriate or offensive content, such as hate speech, graphic violence, or adult material, can be removed from the Play Store.
4. Copyright or Trademark Infringement: If an app violates the intellectual property rights of others, such as copyrights or trademarks, Google may take action in response to valid complaints from rights holders.
5. Privacy Violations: Apps that mishandle user data, violate privacy regulations, or fail to adequately protect user information may be removed.
6. Failure to Comply with Google's Requests: If Google requests changes or updates to an app during the review process or after publication, and the developer does not comply or address the issues within the specified timeframe, the app may be removed.
7. Developer Agreement Violations: Violations of the Google Play Developer Distribution Agreement or other contractual obligations can lead to app deactivation.
8. Low User Engagement or Frequent Crashes: Apps with consistently low user engagement, a high crash rate, or a lack of ongoing development may be considered abandoned and could be removed.
9. Failure to Update to New Platform Requirements: When Google introduces new platform requirements or mandates the use of new technologies or APIs, apps that do not comply may be removed.
10. Legal or Regulatory Compliance: Google may take action based on legal or regulatory requirements or requests from authorities.
Developers are responsible for adhering to Google Play Store policies and best practices. If an app is deactivated, developers usually receive communication from Google with the specific reason for the removal. In some cases, they may have the opportunity to address the issues and resubmit the app for review if appropriate. It's important to stay informed about Google's policies and ensure that your app remains compliant to prevent deactivation.