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Module 3: Strategic Marketing Planning
3.1 Setting Marketing Objectives
Group Exercise: Setting SMART marketing objectives for a hypothetical business
Peer Review: Providing feedback on the proposed objectives
3.2 Target Market Identification
Group Project: Creating a segmentation, targeting, and positioning strategy
Presentation: Justifying the chosen target market and positioning
3.3 Developing Marketing Mix (4Ps)
Case Study: Analyzing successful product launches
Simulation: Creating a marketing mix for a new product or service
Product/Service Positioning:
Definition of how the product or service will be positioned in the market.
Unique value propositions.
Marketing Mix (4Ps):
Description and alignment of product, price, place, and promotion strategies.
Tactical considerations for each P.