target_audience

Developing a core marketing message

Module 2: Marketing Research and Analysis

Marketing Objectives

business_overview

Module 3: Strategic Marketing Planning

Tactical Implementation

Promotional strategies

Direct marketing

digital_marketing

Marketing materials

Networking for marketing

Referral management

Competitive Analysis

Staying in touch

marketing_analytics

Speaking engagements

Module 7: Ethical and Social Responsibility in Marketing

Selling Process

Providing quality

summary

8.1 Analyzing Real-world Marketing Cases

1. Case Study Analysis: Examining successful and unsuccessful marketing campaigns
2. Group Presentation: Sharing insights and lessons learned

8.2 Group Projects and Presentations

1. Marketing Plan Development: Collaboratively creating a comprehensive marketing plan
2. Final Presentation: Presenting marketing plans to the class and receiving feedback

- Mid-term Exam: Assessing theoretical knowledge

- Group Projects: Evaluating practical application of concepts

- Final Exam: Testing overall understanding of the course content