target_audience

Developing a core marketing message

Module 2: Marketing Research and Analysis

Marketing Objectives

business_overview

Module 3: Strategic Marketing Planning

Tactical Implementation

Promotional strategies

Direct marketing

digital_marketing

Marketing materials

Networking for marketing

Referral management

Competitive Analysis

Staying in touch

marketing_analytics

Speaking engagements

Selling Process

summary

7.1 Ethical Considerations

1. Group Discussion: Debating ethical dilemmas in marketing
2. Case Study: Analyzing the impact of ethical choices on brand reputation

7.2 Social Responsibility

1. Project: Designing a CSR initiative for a fictional company
2. Presentation: Justifying the chosen CSR initiative and its potential impact

8.1 Analyzing Real-world Marketing Cases

1. Case Study Analysis: Examining successful and unsuccessful marketing campaigns
2. Group Presentation: Sharing insights and lessons learned

8.2 Group Projects and Presentations

1. Marketing Plan Development: Collaboratively creating a comprehensive marketing plan
2. Final Presentation: Presenting marketing plans to the class and receiving feedback

Monitoring and Evaluation:

Procedures for ongoing monitoring of marketing initiatives.

Scheduled review points to assess performance.

Adjustment Strategies:

Guidelines for making adjustments based on performance data.

Consideration of market changes and trends.

Workbook Conclusion

Conclusion and Next Steps:

Recap of key elements covered in the workbook.

Encouragement to regularly revisit and update the marketing plan.

Additional Resources:

References and recommended reading.

Links to relevant tools and templates.

- Mid-term Exam: Assessing theoretical knowledge

- Group Projects: Evaluating practical application of concepts

- Final Exam: Testing overall understanding of the course content