Muftasoft TM

Current Marketing Status:

1. Assessment of current marketing strategies.
2. Analysis of strengths, weaknesses, opportunities, and threats (SWOT).

2.1 Market Research Fundamentals

1. Workshop: Conducting a small-scale market research project
2. Presentation: Sharing findings and insights with the class

2.2 Consumer Behavior

1. Guest Speaker: Inviting a psychologist or consumer behavior expert
2. Group Activity: Analyzing consumer behavior patterns in different scenarios

2.3 Competitor Analysis

1. Practical Exercise: Conducting a SWOT analysis on a selected competitor
2. Group Discussion: Sharing and comparing analysis results