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marketing:course:ethical

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Module 7: Ethical and Social Responsibility in Marketing

7.1 Ethical Considerations

  1. Group Discussion: Debating ethical dilemmas in marketing
  2. Case Study: Analyzing the impact of ethical choices on brand reputation

7.2 Social Responsibility

  1. Project: Designing a CSR initiative for a fictional company
  2. Presentation: Justifying the chosen CSR initiative and its potential impact
marketing/course/ethical.1700918413.txt.gz · Last modified: 2023/11/25 13:20 (external edit)