What it is : A company which starts out with selling consultancy services in technology and resells products of other companies. Low investment startup. When the company base is more stable after a year of operations and the management systems are firmly in place, the company moves on to implementing its own projects based on external funding.
What do you sell :
• ISP Consultancy services to other ISPs • Reselling Hardware and Software to other companies as a system integrator.
Investment required
• The initial investment required is all the paperwork for setting up a company. • Taking a detailed look at the Technology market in Pakistan and outside in order to complete the feasibility analysis of what the investment risks and returns are to a greater than 50% accuracy. • The startup local ISP setup requires Rs 2 million initially. After that it is possible to reinvest the revenues without additional external funding. • Human resources are scarce in Pakistan. Good technical people which are the foundation of this sector require at least 50% sales increases per annum to stay put or a percentage share in the profits. Another option is to give shares in individual projects. This results in more work getting done with initiative based on self interest.
Return on investment.
Estimated return on investment is about 100% every 3 months optimally. However, investors are given a target of about 100% per annum which is more realistic in at least 50 percent of the cases in this field.
Unique selling point The main unique selling point is that the latest services are developed at Zabardast Technology. These services have a monopoly life of about 1 month to 1 year because it takes time to deploy them to such an extent that they become a commidity item in the market. This allows networks funded by ZT to act a a first hand research and product development areas where three aspects allow for greater revenues.
• ZT product development comes closer to the actual consumers by running and maintaining a complete network. This way, the new developments carry the concerns of not just the ISPs to which ZT provides network technology, but first hand concerns of the end users which were insulated by the presence of ISPs defining what the new technologies should be. • ZT deploys the latest designs in their own networks first and achieving • The success of a new value added service is compounded by making it easy to sell to others because the other networks can see the results right in front of them in a real system.
Market share 25%-35%