1. Introduction to Business:
- Foundations of Business
Business Definitions
Types of Businesses
Importance of Business
- Business Environment
Economic Systems
Legal and Regulatory Environment
Social Responsibility
- Business Ethics
Ethical Decision-Making
Business Ethics Theories
Corporate Social Responsibility (CSR)
2. Entrepreneurship and Small Business Management:
- Entrepreneurship Basics
Entrepreneurship Definitions
Traits of Successful Entrepreneurs
Identifying Business Opportunities
- Business Planning
Business Idea Generation
Market Research
Business Plan Development
- Start-Up Operations
Legal Structure
Funding Sources
Risk Management
3. Marketing and Sales:
- Marketing Fundamentals
Marketing Definitions
Marketing Mix (4Ps)
Market Segmentation
- Digital Marketing
Online Marketing Strategies
Social Media Marketing
Search Engine Optimization (SEO)
- Sales Techniques
Sales Process
Customer Relationship Management (CRM)
Sales Metrics and KPIs
4. Management and Leadership:
- Principles of Management
Management Functions
Management Theories (e.g., Classical, Human Relations)
Managerial Roles
- Leadership Styles
Autocratic, Democratic, Laissez-Faire
Transformational Leadership
Situational Leadership
- Team Building and Collaboration
Building High-Performing Teams
Conflict Resolution
Managing Virtual Teams
5. Financial Management:
- Financial Statements
Income Statement
Balance Sheet
Cash Flow Statement
- Budgeting and Forecasting
Budget Development
Variance Analysis
Financial Projections
- Financial Decision-Making
Capital Budgeting
Return on Investment (ROI)
Financial Ratios
6. Business Law and Ethics:
- Business Contracts
Elements of a Contract
Contract Types
Contract Disputes
- Business Ethics
Ethical Decision-Making
Corporate Codes of Ethics
Whistleblowing Policies
- Intellectual Property
Copyrights, Patents, and Trademarks
Protecting Intellectual Property
Intellectual Property Rights
7. Human Resource Management:
- Recruitment and Selection
Job Analysis
Candidate Sourcing
Interviewing Techniques
- Employee Development
Training and Development
Performance Appraisals
Succession Planning
- Employee Relations
Conflict Resolution
Employee Engagement
Multicultural Environments
8. Business Strategy and Planning:
- Strategic Planning
Strategy Formulation
SWOT Analysis
Competitive Advantage
- Business Growth and Expansion
Market Entry Strategies
Mergers and Acquisitions (M&A)
International Business Expansion
- Business Continuity and Risk Management
Risk Assessment
Crisis Management
Business Continuity Planning
9. International Business:
- Global Business Environment
Globalization
Cultural Considerations
Political and Economic Risk
- International Market Entry
Exporting and Importing
Foreign Direct Investment (FDI)
Joint Ventures and Alliances
- International Trade and Finance
Trade Agreements
Currency Exchange
International Finance
10. Operations and Supply Chain Management:
- Operations Management
Process Design and Improvement
Quality Management
Supply Chain Management
- Inventory and Logistics
Inventory Management
Transportation and Distribution
Lean and Six Sigma
- Technology in Operations
Enterprise Resource Planning (ERP)
Internet of Things (IoT)
Supply Chain Analytics
11. Business Communication:
- Business Writing
Effective Business Emails
Reports and Proposals
Business Letters
- Business Presentations
Public Speaking
Presentation Design
Visual Aids
- Business Negotiation and Conflict Resolution
Negotiation Strategies
Conflict Resolution Techniques
Persuasion and Influence