3.1 Setting Marketing Objectives

Group Exercise: Setting SMART marketing objectives for a hypothetical business

Peer Review: Providing feedback on the proposed objectives

3.2 Target Market Identification

Group Project: Creating a segmentation, targeting, and positioning strategy

Presentation: Justifying the chosen target market and positioning

3.3 Developing Marketing Mix (4Ps)

Case Study: Analyzing successful product launches

Simulation: Creating a marketing mix for a new product or service

Product/Service Positioning:

Definition of how the product or service will be positioned in the market.

Unique value propositions.

Marketing Mix (4Ps):

Description and alignment of product, price, place, and promotion strategies.

Tactical considerations for each P.

Developing a Strategic Marketing Plan (1.5 hours)

  Marketing Strategy Basics:
      Setting marketing goals and objectives.
      SWOT analysis for strategic planning.

  Target Market Identification:
      Defining and refining target markets.
      Market segmentation techniques.

  Breakout Session: SWOT Analysis:
      Small group exercise for conducting SWOT analysis.

  Crafting a Compelling Value Proposition:
      Importance of a unique value proposition.
      Developing and refining value propositions.