Introduction to Marketing
Target Audience
Foundations of sales and marketing
Developing a core marketing message
Marketing Research and Analysis
Marketing Objectives
Business Overview
Strategic Marketing Planning
Tactical Implementation
Promotional strategies
Direct Marketing
Digital Marketing
Marketing materials
Networking for marketing
Referral management
Competitive Analysis
Staying in touch
Speaking engagements
Ethical and Social Responsibility in Marketing
Effective Sales Techniques
Closing the sale and followup
Selling Process
Providing quality
Case Studies and Practical Applications
Summary