Digital Marketing Strategies (1.5 hours)

  Introduction to Digital Marketing:
      Overview of digital marketing channels.
      The role of online presence in modern business.

  Social Media Marketing:
      Leveraging social media platforms for marketing.
      Creating engaging content.

  Search Engine Optimization (SEO) Basics:
      Understanding SEO and its impact on visibility.
      Practical tips for optimizing online content.

  Workshop Activity: Social Media Campaign Simulation:
      Groups develop and present a sample social media campaign.
      
      
      
      ===== Module 4: Digital Marketing =====

4.1 Overview of Digital Marketing

Workshop: Exploring various digital marketing channels and tools

Group Discussion: Sharing experiences with digital marketing as consumers

4.2 Social Media Marketing

Hands-On Activity: Creating and managing a social media campaign

Metrics Analysis: Measuring the success of the social media campaign

4.3 Search Engine Optimization (SEO)

1. Practical Session: Optimizing content for search engines
2. Analysis: Monitoring the impact of SEO on website traffic