Digital business transformation

Digital business transformation (DBT) is about more than devices and software. It is about organizational change through the use of digital technologies to materially improve performance. The explosion in the use of AMPS (Analytical tools and applications, Mobile tools and applications, Platforms to build shareable digital capabilities, and Social media)1 is changing the dynamics of competition in many industries. More and more companies in traditional sectors acknowledge that they need to do more about DBT, but are unclear on what steps to take.