===== Module 9: Review and Adjust =====


**Monitoring and Evaluation:**

Procedures for ongoing monitoring of marketing initiatives.

Scheduled review points to assess performance.

**Adjustment Strategies:**

Guidelines for making adjustments based on performance data.

Consideration of market changes and trends.

Workbook Conclusion

**Conclusion and Next Steps:**

Recap of key elements covered in the workbook.

Encouragement to regularly revisit and update the marketing plan.

**Additional Resources:**

References and recommended reading.

Links to relevant tools and templates.

    Open Floor for Questions:
        Participants ask questions and seek clarification.

    Key Takeaways and Action Items:
        Recap of workshop highlights.
        Participants identify action items for implementation.

    Workshop Evaluation:
        Collect feedback from participants to improve future workshops.
        
        
        
===== Assessment: =====

- Mid-term Exam: Assessing theoretical knowledge

- Group Projects: Evaluating practical application of concepts

- Final Exam: Testing overall understanding of the course content