Introduction (30 minutes)

    Welcome and Icebreaker:
        Brief introduction of the workshop goals and agenda.
        Icebreaker activity to engage participants and encourage networking.

    Setting Expectations:
        Overview of what participants will learn.
        Emphasis on interactive and practical elements of the workshop.


===== Introduction to Marketing =====


1.1 Definition and Scope of Marketing

   - Lecture: Overview of marketing concepts and definitions

   - Activity: Discussing real-world examples of successful marketing

1.2 Importance of Marketing in Business

   - Lecture: Exploring the role of marketing in business success

   - Case Study: Analyzing companies that attribute success to effective marketing

1.3 Marketing vs. Sales

   - Lecture: Understanding the distinctions between marketing and sales

   - Role Play: Simulating scenarios to differentiate marketing and sales activities

**Welcome and Overview:**

Brief introduction to the marketing.

Explanation of the importance of a marketing plan.