Digital Marketing Strategies (1.5 hours)

    Introduction to Digital Marketing:
        Overview of digital marketing channels.
        The role of online presence in modern business.

    Social Media Marketing:
        Leveraging social media platforms for marketing.
        Creating engaging content.

    Search Engine Optimization (SEO) Basics:
        Understanding SEO and its impact on visibility.
        Practical tips for optimizing online content.

    Workshop Activity: Social Media Campaign Simulation:
        Groups develop and present a sample social media campaign.
        
        
        
        ===== Module 4: Digital Marketing =====


4.1 Overview of Digital Marketing

Workshop: Exploring various digital marketing channels and tools

Group Discussion: Sharing experiences with digital marketing as consumers

4.2 Social Media Marketing

Hands-On Activity: Creating and managing a social media campaign

Metrics Analysis: Measuring the success of the social media campaign

4.3 Search Engine Optimization (SEO)
   - Practical Session: Optimizing content for search engines
   - Analysis: Monitoring the impact of SEO on website traffic