====== Dynamic Equity Pricing for Non-Monetary Contributions ====== Measuring non-monetary contributions in **non-monetary terms** involves using qualitative and quantitative methods to evaluate the impact, value, or significance of a contribution without converting it to a dollar amount. Below are different approaches: ===== 1. Point-Based System ===== Assign points to contributions based on effort, skill, or importance. * **Effort-Based Points**: - Allocate points for time spent (e.g., 1 point per hour). - Assign higher points for high-value tasks (e.g., 2 points/hour for coding, 1 point/hour for admin work). * **Impact-Based Points**: - Set thresholds for specific milestones or achievements. - Example: Completing a prototype = 50 points, securing a partnership = 100 points. * **Role-Based Points**: - Assign different weights to roles based on their criticality (e.g., CTO gets more points per contribution than a general manager). ===== 2. Contribution Slices ===== Use "slices" to represent contributions dynamically, similar to the **Slicing Pie Model**: - Each contribution (time, effort, or IP) earns slices of equity. - The total slices of all contributors determine ownership percentages: - Example: If you contribute 100 slices and the team total is 1,000 slices, your ownership is 10%. ===== 3. Relative Contribution Weighting ===== Rank contributions relative to one another and assign weights based on importance: - **High Priority**: Critical tasks (e.g., product development) get higher weights (e.g., 3x). - **Medium Priority**: Supporting tasks (e.g., operations) get moderate weights (e.g., 2x). - **Low Priority**: Non-urgent tasks get lower weights (e.g., 1x). **Example Calculation**: * Founder A: Writes code (100 hours × 3x) = 300 weight units. * Founder B: Handles accounting (50 hours × 2x) = 100 weight units. * Total Units = 400 → Founder A = 75%, Founder B = 25%. ===== 4. Impact Scoring ===== Rate contributions based on outcomes rather than effort: - Define metrics for impact (e.g., client satisfaction, product success, market reach). - Use a scoring system: - High impact: 10 points - Moderate impact: 5 points - Low impact: 1 point **Example**: * Marketing campaign leading to 1,000 sign-ups = 10 points. * Social media post engagement = 3 points. ===== 5. Milestone Achievement ===== Reward stakeholders for reaching specific milestones: - **Product Milestones**: Developing an MVP, launching a beta version. - **Operational Milestones**: Hiring key employees, setting up processes. - **Market Milestones**: Reaching sales targets, securing partnerships. Ownership adjusts based on milestone achievements, with each milestone carrying specific "ownership credits." ===== 6. Reputation and Influence ===== Track contributions tied to personal influence, visibility, or network impact: - Measure growth metrics such as social media followers, press mentions, or event attendance driven by a person. - Assign ownership "credits" for such contributions (e.g., each 1,000 followers = 5 ownership credits). ===== 7. Team Voting ===== Allow the team to subjectively vote on contributions based on perceived value: - Periodically rank contributions in terms of significance (e.g., voting on top three most valuable tasks or outcomes). - Translate rankings into ownership shares (e.g., first place = 50%, second = 30%, third = 20%). ===== 8. Non-Monetary KPIs (Key Performance Indicators) ===== Define specific, measurable KPIs for contributions: * **Technical KPIs**: Number of features developed, bugs fixed, or designs completed. * **Business KPIs**: Leads generated, partnerships secured, or contracts negotiated. * **Operational KPIs**: Processes improved, training completed, or team performance enhanced. Ownership adjusts as contributors meet or exceed their KPIs. ===== 9. Time Allocation ===== Measure contributions by time spent relative to total effort: - Example: If Founder A works 30 hours/week and Founder B works 20 hours/week, their ownership percentages could be: - Founder A: **30 ÷ (30 + 20) = 60%** - Founder B: **20 ÷ (30 + 20) = 40%** ===== 10. Collaborative Feedback System ===== Incorporate peer assessments to evaluate non-monetary contributions: - Team members score each other based on factors like: - Quality of work. - Level of innovation. - Impact on team success. - Scores are averaged and converted into equity shares. ===== Example Implementation ===== Let’s say a startup has three founders with the following contributions: * **Founder A**: Developed the product prototype (200 points). * **Founder B**: Secured a key investor (150 points). * **Founder C**: Created the brand and marketing strategy (100 points). **Total Points = 450** - Founder A: **200 ÷ 450 = 44.4%** - Founder B: **150 ÷ 450 = 33.3%** - Founder C: **100 ÷ 450 = 22.2%** This system ensures non-monetary contributions are valued based on tangible effort and impact, without requiring conversion to monetary terms.