A pitch deck is a brief presentation that provides potential investors with an overview of your business plan, products, services, and growth traction. It is a visual document that should be simple and easy to understand, professionally designed, and include a distinct action for users (potential investors) to take.


Here are the 10 essential elements that you should include in your pitch deck:

Problem: Clearly define the problem you are trying to solve.

Solution: Explain how your product or service solves the problem.

Market: Identify your target market and explain how you plan to reach them.


Business Model: Describe how your business will generate revenue.

Marketing and Sales Strategy: Explain how you plan to market and sell your product or service.

Competition: Identify your competitors and explain how you differentiate yourself from them.

Team: Introduce your team and explain why they are qualified to execute the business plan.

Financials: Provide financial projections, including revenue, expenses, and cash flow.

Milestones: Outline key milestones that you have achieved and those that you plan to achieve in the future.

Ask: Clearly state what you are asking for from investors