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--- marketing:course:planning [2023/11/25 17:28] – created wikiadmin
+++ marketing:course:planning [2023/11/25 18:27] (current) – wikiadmin
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 Tactical considerations for each P.
+Developing a Strategic Marketing Plan (1.5 hours)
+    Marketing Strategy Basics:
+        Setting marketing goals and objectives.
+        SWOT analysis for strategic planning.
+    Target Market Identification:
+        Defining and refining target markets.
+        Market segmentation techniques.
+    Breakout Session: SWOT Analysis:
+        Small group exercise for conducting SWOT analysis.
+    Crafting a Compelling Value Proposition:
+        Importance of a unique value proposition.
+        Developing and refining value propositions.