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--- marketing:course:outline [2023/11/25 18:20] – [Marketing Course] wikiadmin
+++ marketing:course:outline [2023/11/25 18:30] (current) – wikiadmin
@@ Line 1: / Line 1: @@
 ====== Marketing Course ======
+[[marketing:course:introduction|Introduction to Marketing]]
+[[marketing:course:target_audience|Target Audience]]
-[[marketing:course:target_audience|]]
+[[marketing:course:foundations_of_sales_and_marketing|Foundations of sales and marketing]]
 [[marketing:course:core_message|Developing a core marketing message]]
-[[marketing:course:market_research_and_analysis|Module 2: Marketing Research and Analysis]]
+[[marketing:course:market_research_and_analysis|Marketing Research and Analysis]]
 [[marketing:course:objectives|Marketing Objectives]]
-[[marketing:course:business_overview|]]
+[[marketing:course:business_overview|Business Overview]]
-[[marketing:course:planning|Module 3: Strategic Marketing Planning]]
+[[marketing:course:planning|Strategic Marketing Planning]]
 [[marketing:course:implementation|Tactical Implementation]]
@@ Line 19: / Line 21: @@
 [[marketing:course:promotion|Promotional strategies]]
-[[marketing:course:direct_marketing|Direct marketing]]
+[[marketing:course:direct_marketing|Direct Marketing]]
-[[marketing:course:digital_marketing|]]
+[[marketing:course:digital_marketing|Digital Marketing]]
 [[marketing:course:marketing_materials|Marketing materials]]
@@ Line 33: / Line 35: @@
 [[marketing:course:staying_in_touch|Staying in touch]]
-[[marketing:course:marketing_analytics|]]
 [[marketing:course:seminars|Speaking engagements]]
-[[marketing:course:ethical|Module 7: Ethical and Social Responsibility in Marketing]]
+[[marketing:course:ethical|Ethical and Social Responsibility in Marketing]]
+[[marketing:course:effective_sales_techniques|Effective Sales Techniques]]
+[[marketing:course:closing_the_sale_and_follow_up|Closing the sale and followup]]
 [[marketing:course:selling_process|Selling Process]]
@@ Line 43: / Line 49: @@
 [[marketing:course:providing_quality|Providing quality]]
-[[marketing:course:summary|]]
+[[marketing:course:case_studies|Case Studies and Practical Applications]]
+[[marketing:course:summary|Summary]]
@@ Line 50: / Line 57: @@
-===== Module 8: Case Studies and Practical Applications =====
-.1 Analyzing Real-world Marketing Cases
-   - Case Study Analysis: Examining successful and unsuccessful marketing campaigns
-   - Group Presentation: Sharing insights and lessons learned
-.2 Group Projects and Presentations
-   - Marketing Plan Development: Collaboratively creating a comprehensive marketing plan
-   - Final Presentation: Presenting marketing plans to the class and receiving feedback
-===== Assessment: =====
-- Mid-term Exam: Assessing theoretical knowledge
-- Group Projects: Evaluating practical application of concepts
-- Final Exam: Testing overall understanding of the course content