Differences

This shows you the differences between two versions of the page.

--- marketing:course:outline [2023/11/25 18:18] – [Marketing Course] wikiadmin
+++ marketing:course:outline [2023/11/25 18:30] (current) – wikiadmin
@@ Line 1: / Line 1: @@
 ====== Marketing Course ======
+[[marketing:course:introduction|Introduction to Marketing]]
+[[marketing:course:target_audience|Target Audience]]
-[[marketing:course:target_audience|]]
+[[marketing:course:foundations_of_sales_and_marketing|Foundations of sales and marketing]]
 [[marketing:course:core_message|Developing a core marketing message]]
-[[marketing:course:market_research_and_analysis|Module 2: Marketing Research and Analysis]]
+[[marketing:course:market_research_and_analysis|Marketing Research and Analysis]]
 [[marketing:course:objectives|Marketing Objectives]]
-[[marketing:course:business_overview|]]
+[[marketing:course:business_overview|Business Overview]]
-[[marketing:course:planning|Module 3: Strategic Marketing Planning]]
+[[marketing:course:planning|Strategic Marketing Planning]]
 [[marketing:course:implementation|Tactical Implementation]]
@@ Line 19: / Line 21: @@
 [[marketing:course:promotion|Promotional strategies]]
-[[marketing:course:direct_marketing|Direct marketing]]
+[[marketing:course:direct_marketing|Direct Marketing]]
-[[marketing:course:digital_marketing|]]
+[[marketing:course:digital_marketing|Digital Marketing]]
 [[marketing:course:marketing_materials|Marketing materials]]
@@ Line 33: / Line 35: @@
 [[marketing:course:staying_in_touch|Staying in touch]]
-[[marketing:course:marketing_analytics|]]
 [[marketing:course:seminars|Speaking engagements]]
-[[marketing:course:selling_process|Selling Process]]
+[[marketing:course:ethical|Ethical and Social Responsibility in Marketing]]
-[[marketing:course:providing_quality|Providing quality]]
+[[marketing:course:effective_sales_techniques|Effective Sales Techniques]]
-[[marketing:course:summary|]]
+[[marketing:course:closing_the_sale_and_follow_up|Closing the sale and followup]]
+[[marketing:course:selling_process|Selling Process]]
+[[marketing:course:providing_quality|Providing quality]]
+[[marketing:course:case_studies|Case Studies and Practical Applications]]
+[[marketing:course:summary|Summary]]
-===== Module 7: Ethical and Social Responsibility in Marketing =====
-.1 Ethical Considerations
-   - Group Discussion: Debating ethical dilemmas in marketing
-   - Case Study: Analyzing the impact of ethical choices on brand reputation
-.2 Social Responsibility
-   - Project: Designing a CSR initiative for a fictional company
-   - Presentation: Justifying the chosen CSR initiative and its potential impact
-===== Module 8: Case Studies and Practical Applications =====
-.1 Analyzing Real-world Marketing Cases
-   - Case Study Analysis: Examining successful and unsuccessful marketing campaigns
-   - Group Presentation: Sharing insights and lessons learned
-.2 Group Projects and Presentations
-   - Marketing Plan Development: Collaboratively creating a comprehensive marketing plan
-   - Final Presentation: Presenting marketing plans to the class and receiving feedback
-===== Module 9: Review and Adjust =====
-**Monitoring and Evaluation:**
-Procedures for ongoing monitoring of marketing initiatives.
-Scheduled review points to assess performance.
-**Adjustment Strategies:**
-Guidelines for making adjustments based on performance data.
-Consideration of market changes and trends.
-Workbook Conclusion
-**Conclusion and Next Steps:**
-Recap of key elements covered in the workbook.
-Encouragement to regularly revisit and update the marketing plan.
-**Additional Resources:**
-References and recommended reading.
-Links to relevant tools and templates.
-===== Assessment: =====
-- Mid-term Exam: Assessing theoretical knowledge
-- Group Projects: Evaluating practical application of concepts
-- Final Exam: Testing overall understanding of the course content