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--- marketing:course:market_research_and_analysis [2023/11/25 17:25] – created wikiadmin
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    - Practical Exercise: Conducting a SWOT analysis on a selected competitor
    - Group Discussion: Sharing and comparing analysis results
+===== Module 6: Marketing Analytics =====
+.1 Introduction to Marketing Analytics
+   - Data Analysis Workshop: Using analytics tools to interpret marketing data
+   - Report Writing: Summarizing findings and proposing actionable insights
+.2 Key Performance Indicators (KPIs)
+   - Metrics Selection: Identifying and justifying relevant KPIs for a given scenario
+   - Dashboard Creation: Building a visual representation of KPIs
+**Key Performance Indicators (KPIs):**
+Identification of relevant KPIs for measuring success.
+Setting targets for each KPI.
+**Data Collection and Analysis:**
+Explanation of tools and methods for data collection.
+Procedures for analyzing and interpreting data.
+ Marketing Analytics and Measurement (1 hour)
+    Introduction to Marketing Analytics:
+        Key metrics for evaluating marketing performance.
+        Tools for analytics and measurement.
+    Interpreting Data:
+        How to interpret marketing data effectively.
+        Making data-driven decisions.
+    Workshop Activity: Analytics Review:
+        Participants review sample marketing data and draw conclusions.