marketing:course:introduction
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| Emphasis on interactive and practical elements of the workshop. | Emphasis on interactive and practical elements of the workshop. | ||
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| + | ===== Introduction to Marketing ===== | ||
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| + | 1.1 Definition and Scope of Marketing | ||
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| + | - Lecture: Overview of marketing concepts and definitions | ||
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| + | - Activity: Discussing real-world examples of successful marketing | ||
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| + | 1.2 Importance of Marketing in Business | ||
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| + | - Lecture: Exploring the role of marketing in business success | ||
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| + | - Case Study: Analyzing companies that attribute success to effective marketing | ||
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| + | 1.3 Marketing vs. Sales | ||
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| + | - Lecture: Understanding the distinctions between marketing and sales | ||
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| + | - Role Play: Simulating scenarios to differentiate marketing and sales activities | ||
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| + | **Welcome and Overview:** | ||
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| + | Brief introduction to the marketing. | ||
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| + | Explanation of the importance of a marketing plan. | ||
marketing/course/introduction.1700914408.txt.gz · Last modified: 2023/11/25 17:13 by wikiadmin