Muftasoft TM

Introduction (30 minutes)

  Welcome and Icebreaker:
      Brief introduction of the workshop goals and agenda.
      Icebreaker activity to engage participants and encourage networking.

  Setting Expectations:
      Overview of what participants will learn.
      Emphasis on interactive and practical elements of the workshop.

Introduction to Marketing

1.1 Definition and Scope of Marketing

Lecture: Overview of marketing concepts and definitions

Activity: Discussing real-world examples of successful marketing

1.2 Importance of Marketing in Business

Lecture: Exploring the role of marketing in business success

Case Study: Analyzing companies that attribute success to effective marketing

1.3 Marketing vs. Sales

Lecture: Understanding the distinctions between marketing and sales

Role Play: Simulating scenarios to differentiate marketing and sales activities

Welcome and Overview:

Brief introduction to the marketing.

Explanation of the importance of a marketing plan.